The Unstoppable Force of Ferrari

Since its inception in 1947, Ferrari has embodied more than just automotive excellence — it has shaped the very spirit of motorsport, innovation, and luxury lifestyle.
With roots in racing and a soul forged in passion, Ferrari stands as a timeless icon that captivates hearts across generations.

The Dream of Enzo Ferrari: Where It All Began

Born in Modena, Italy, Enzo Ferrari lived and breathed racing.
After an early career as a driver for Alfa Romeo, Enzo realized that his true ambition wasn’t just to compete — it was to create. In 1939, he founded Auto Avio Costruzioni, and despite the turmoil of World War II, his determination never wavered.

In 1947, the very first car to bear his name, the 125 S, rolled out of the small factory in Maranello. It wasn’t just a car; it was a statement — an engine of passion fueled by dreams.

The Early Racing Dominance: A New Era in Motorsport

From its earliest days, Ferrari was synonymous with racing glory.
In 1949, Ferrari claimed its first major win at the 24 Hours of Le Mans with the 166MM. By the 1950s, Ferrari was a powerhouse on the Grand Prix circuits, clashing with legends like Mercedes and Maserati.

In 1952 and 1953, Ferrari captured its first Formula 1 World Championships with Alberto Ascari at the wheel — beginning a legacy that would ultimately make Scuderia Ferrari the most successful team in F1 history.

The 1960s saw epic battles with Ford at Le Mans, inspiring tales of fierce rivalry and incredible triumphs that became immortalized in books and film.

Ferrari and the Golden Age: Icons of Speed and Style

The 1970s and 1980s were the golden years that cemented Ferrari’s reputation in both racing and road performance.
Niki Lauda brought home multiple F1 World Championships, showcasing Ferrari’s engineering dominance on the track.

Meanwhile, for those lucky enough to drive one, models like the 365 GTB/4 Daytona, 308 GTB, and Testarossa represented the pinnacle of style and performance.
Ferrari wasn’t just making cars — it was crafting dreams on wheels.

The launch of the F40 in 1987, the last car personally approved by Enzo Ferrari before his death, was a defining moment. Raw, powerful, and uncompromising — it captured the true spirit of Ferrari.

Ferrari in the Modern Era: Innovation Without Compromise

Ferrari's innovation never stopped.
The 2000s saw Michael Schumacher dominate Formula 1, winning five consecutive World Championships for Scuderia Ferrari — a record-breaking achievement that sealed the team’s legendary status.

On the road, Ferrari pushed the limits of what a supercar could be.
From the hybrid-powered LaFerrari to the elegant 812 Superfast and the groundbreaking SF90 Stradale, Ferrari proved it could innovate while remaining true to its DNA.

Today, Ferrari's expansion into limited edition hypercars, SUVs like the Purosangue, and personalized experiences through Tailor Made programs shows that the Prancing Horse continues to evolve without losing its soul.

Ferrari: A Lifestyle, A Passion, A Legacy

Ferrari isn’t just a car or a team.
It’s a way of life.
It’s a passion passed down through generations — a roaring reminder that dreams, when fueled by obsession and determination, can become something truly eternal.

From the roaring engines of Monza to the quiet streets of Maranello, Ferrari is forever.